What are AI credits? How AI marketing work gets measured

Every JimmAI plan comes with a monthly allowance of AI credits. If you're evaluating the platform — or already using it and wondering where your credits go — this is the full picture.

The short version

Credits are the unit AI work is measured in. When you ask JimmAI to do something that runs an AI agent — draft a post, generate an image, run a competitor analysis, check content for compliance risks — that action consumes credits from your monthly allowance. Bigger jobs consume more than smaller ones: generating a full campaign with strategy, copy, and creative uses more credits than rewriting a single caption.

Actions that don't run AI agents — browsing your calendar, editing a draft yourself, approving a post, publishing something already prepared — don't consume credits.

Why credits instead of per-feature pricing

Marketing platforms often price by feature: pay extra for the scheduler, extra for analytics, extra for the AI add-on. We think that creates the wrong incentive — you end up rationing which tools you let yourself use.

Every JimmAI plan includes every agent and every supported channel. Plans differ by capacity — how many businesses you can manage and how many credits you get each month — not by which capabilities you're allowed to touch. Credits mean you pay for the volume of AI work, not for permission to use features.

How allowances work

• Credits refresh monthly on every plan. That includes annual plans — paying yearly changes what you pay, not when credits arrive.
• Top-ups are available any time. If a launch month runs hot, one-time top-up packs are available from your billing dashboard. Top-up credits are non-refundable after purchase, so buy what you need.
• Plans scale with your marketing. If you're consistently topping up, moving up a plan tier is usually the better deal.

Making credits go further

A few habits that stretch an allowance:

1. Give JimmAI good business context first. Agents grounded in a complete business profile produce usable output in fewer attempts — regeneration is where credits quietly drain.
2. Use Manual Studio when you only need one piece. If you already have the image, only generate the copy. If you have both, just schedule it — no credits needed.
3. Approve or edit rather than regenerate. A small manual edit to a good draft is free; asking for a full regeneration isn't.

All paid plans come with a 7-day money-back guarantee, so the practical way to find your right tier is to run a real month of marketing and see where your usage lands.